Whether you’re just starting out or already got a store up and running – you may ask yourself what makes the most sense to produce. Of course that depends primarily on what you actually can produce (e.g. do you have a partner or are you alone in front of the camera?) and what you’re willing to produce.
Beside these obvious questions it can be of great help to check out the clipstore sites and browse around. Obviously checking out the “Top Selling Clips” and “Top Stores” lists makes sense, but you don’t want to create 1:1 copies of the top clips (not only will you be hated by fellow producers, also the users recognize “stolen ideas” and you loose your originality). Also by checking the top stores list you can’t tell which clips made them so successful or if they’re just doing extensive promo themselves. Continue reading